Google ads
A Google Ads course typically covers key topics essential for effective digital advertising campaigns. It begins with an overview of Google Ads, explaining its importance and the various campaign types available (search, display, video, shopping, and app). The course delves into keyword research techniques to optimize ad targeting and budget allocation. It also explores ad creation best practices, including ad formats, copywriting tips, and A/B testing strategies to maximize ad performance.
Google Ads offers various types of ad formats to help businesses reach their marketing goals.
Search Ads
These are text ads that appear on Google search results pages when users search for keywords related to your business. They are marked with a small “Ad” label and typically appear at the top or bottom of the search results.
Display Ads
Visual banner ads that appear on websites within Google’s Display Network, which includes millions of sites and reaches over 90% of internet users.
Video Ads
Ads that appear on YouTube and across Google’s video partner sites. They can be skippable or non-skippable and vary in length.
Shopping Ads
Product listings that appear in Google Shopping results and on Google Search. These ads include a photo of your product, a title, price, store name, and more.
Local ads
Ads designed to drive offline sales by promoting your physical store locations. They appear across Google Search, Maps, Display Network, and YouTube.
app promotion ads
Ads designed to drive app downloads and engagement. They appear on Google Search, Play Store, YouTube, Display Network, and more.
smart ads
Automated ads that use machine learning to optimize and display ads across Google’s network, based on your goals and the performance of your campaigns.
discovery ads
Visually rich ads that appear in Google’s Discover feed, YouTube home feed, and Gmail promotions and social tabs.
